How POCKETLISTING Redefines Home Selling

The real estate industry stands on the cusp of a transformative era. With the National Association of Realtors (NAR) losing its stronghold of trust with both consumers and realtors, a new path forward is emerging—one that POCKETLISTING is pioneering with a technology-first approach to selling homes.

Globally, the trend is clear: real estate commissions are significantly lower than those in the United States. It’s a reflection of a broader shift where technology has democratized access to various markets, reducing costs and introducing unprecedented convenience across the board. From retail to travel, tech-driven solutions have reshaped consumer expectations, and real estate is poised for its own tech-led revolution.

At the heart of this revolution is a technology developed by my team, allowing us to connect with homebuyers directly. This technology bypasses traditional methods like the Multiple Listing Service (MLS) or reliance on buyer’s agents, charting a new course for home selling.

When buyers come to us without representation, our salaried agents, a personal Concierge, are ready to assist them without any additional costs. This model eliminates the commission-driven bias, ensuring that both parties—buyers and sellers—receive fair, transparent, and unbiased representation.

Our business model isn’t speculative; it’s a proven system that has been successfully operational for the last six years across various markets. By reducing the listing side commission to a mere 1%, we not only maintain but enhance the quality of broker representation. This model has shown that the exorbitant commissions that have long burdened the industry are unnecessary for successful real estate transactions.

Many real estate professionals remain skeptical about reducing their fees, fearing it may be counterintuitive. However, they must consider the potential of technology to increase their reach to potential buyers and, consequently, the number of homes they can sell. This, paired with time savings, could redefine their business models entirely.

For consumers, the message is clear: the need for traditional MLS listings and buyer’s agents is diminishing. Technology has already paved the way for you to purchase numerous goods and services, including cars and travel accommodations, without the burden of commissions. Real estate transactions should be no exception.

For over a decade, we have been at the forefront of building the future of real estate—a future where agents can thrive on volume, and buyers and sellers can enjoy significant savings when transacting homes. POCKETLISTING is not just adapting to change; we are the architects of change in the real estate industry.

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